John Lewis Swimwear - Concept, Art Direction & Location Scout
French Riviera meets Moroccan tavern…
A Spring/Summer shoot based around the two collections. Shot on location in a warehouse just outside London. Of course its freezing cold and pouring with rain because we’re shooting for S/S in the Winter! But you’d never know, in fact the client thought we’d escaped abroad for the sunshine.
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Shooting for S/S in the winter is always a challenge. From keeping the models skin warm so she doesn’t look like she’s freezing (because she is!) to getting enough light into the shot, the challenges are never ending! So for this shoot after I had received the two collections from the client I decided that shooting on location would be best. Unfortunately the budget didn’t quite stretch to the French Riviera so a warehouse just outside London it was. The location had the perfect combination of white shutters and worn red brick walls so the collections could be shot in one day. Despite the very wet, cold and rainy day we ended up shooting on the images were perfect and they were used for web and POS in store.