John Lewis Bridal - Concept, Art Direction & Styling
Rouged lips, dark tuxedos and beautifully embellished fabrics…
bring about the glitz and glamour of old world charm for this vintage meets modern glam wedding shoot.
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When I first started working with John Lewis they had very little creative imagery online. After creating and heading up the creative team, I developed concepts, a new style guide and direction for all e-commerce imagery and created a consistent story between online, in store and print.
This shoot was created as one of their first bridal creatives. I met with the buying team and picked out their best selling pieces and got to know more about the collection concepts. I then created two concepts that would bring together all of the pieces from the collection that could be used from the A/W into the S/S season. And yes! the flowers were individually pinned onto a background; there was over a thousand of them…