Soho Home. Art Direction
Bringing the House Home. A way of living…
A test shoot that lead to a lasting relationship shooting for Soho House
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Soho Home is a modern interiors brand crafted for relaxed and everyday living. Inspired by 25 years of Soho House design heritage, the range is designed to mirror the look and feel of our Soho Houses around the world. Handcrafted furniture sits alongside luxury textiles, lighting and tableware. Traditional shapes are reinvented in new textures, curating individual living spaces that welcome you in and make you want to stay a while.
The above imagery was concepted and produced for a test shoot to win the Soho Home account. Working alongside renowned Art Director Timothy Rennie, I chose one of their locations in Chiswick to shoot at and created imagery that was stylish, but also fun and slightly quirky. The shoot was a great success and ended in winning the Soho Home account, but sadly not a membership to Soho House!!