Harrods. Art Direction

Spring/Summer 2012 Campaign

Products showcased in a home environment…but why not in a dolls house!

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During the initial meetings with Harrods, they really wanted the products chosen to be shot within a home environment. I remember leaving the meeting feeling a little deflated as there was so much more I wanted to do. However, I put my thinking cap on, did my research and came up with the concept of a dolls house! The little tables and chairs made the product stand out the splashes of colour against the off white background made them pop! It ended up being a really fun and successful shoot and lead to a long lasting relationship shooting for Harrods.

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