Sport Chek Seasonal Ski & Snowboard - Concept & Art Direction

An adventure on the mountain…

get ready to bundle up.


Scroll

Our winter family ski and snowboard shoot was rooted in active and skilled skiing and snowboarding.​ The aim of the shoot was to make the images inspirational but attainable, encouraging families to get out to the mountains this winter.​ The lighting and views used were dynamic, and images were intentionally cropped to amplify action.



Previous
Previous

Atmosphere Winter Campaign

Next
Next

Sport Chek Lacrosse