Sport Chek Seasonal Ski & Snowboard - Concept & Art Direction
An adventure on the mountain…
get ready to bundle up.
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Our winter family ski and snowboard shoot was rooted in active and skilled skiing and snowboarding. The aim of the shoot was to make the images inspirational but attainable, encouraging families to get out to the mountains this winter. The lighting and views used were dynamic, and images were intentionally cropped to amplify action.