Atmosphere- Concept & Art Direction

Winter activities for the outdoor adventurer.


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Our winter family ski and snowboard shoot was rooted in active and skilled skiing and snowboarding.​ The aim of the shoot was to make the images inspirational but attainable, encouraging families to get out to the mountains this winter.​ The lighting and views used were dynamic, and images were intentionally cropped to amplify action.



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Sport Chek Spring Shop the Look

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Sport Chek Ski & Snowboard