Sport Chek Seasonal Lacrosse - Concept & Art Direction
Carry, Pass, Catch…
shoot to score.
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The Lacrosse shoot will took place in an indoor grass court. We captured authentic action within a team environment through creative cropping and composition.
When choosing our indoor lacrosse box (as opposed to an outdoor field), our priority was to minimize unnecessary background clutter (helmets, pads, venue seating) while still capturing imagery that felt authentic.
Shooting with real Lacrosse players from Toronto Rock and UOT further added to the authenticity of the shoot.