Sport Chek Seasonal Basketball - Concept & Art Direction
Dribble, Pass, Shoot…
slam dunk.
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The basketball shoot, took place in an indoor court. This allowed us better control over potentially poor weather conditions, while providing a cleaner and more authentic basketball setting, featuring standard regulation baskets and proper court dimensions.
The notion of team was easily indicated with 3 talent. Lower hero angles and perspectives were used to maximize visual interest, while still communicating basketball even when a net isn't shown.