John Lewis Menswear, A Day at the Races - Concept & Art Direction
A Day at the Races. Showcasing sartorial elegance. Where consumers are invited to embrace with their own individual style…
A shoot based on a new Menswear Collection for race days such as the prestigious Royal Ascot. Shot on location at a stunning house in SW London. Both the inside and the outside of the location were utilised and three different shoots were shot in one day…we worked non stop, but here are the result.
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A three shoots in one day kinda day! Thank goodness the day was beautifully sunny fo these outdoor ‘Day at the Races’ shots. John Lewis had created a new range of suits that were specifically designed for race days such as the prestigious Royal Ascot. So with that in mind I created the concept of a group of friends meeting just before the races looking super smart and dapper in their suits and added accessories. The grounds of the location I scouted were perfect as we were able to tell a story of meeting in a backyard to the journey outside the race arena.