John Lewis Menswear, Prom - Concept & Art Direction

From work to a wine bar

A three shoots in one day kinda day. This was shoot two of three. Focusing on evening wear…

Scroll

The title of this concept was entitled ‘Prom’ by the client. However, when viewing the collection I liked the idea of having two parts of the shoot. One to be getting ready for an evening at a sophisticated wine bar and the other to be more work oriented. The client really liked this idea and so the concept was created. The location I scouted was perfect with the bar area and separate dark library and study. The imagery is inspirational and in line with the audience the brand was aiming towards. The client was so pleased with this imagery that they were also used for POS in store as well as online.

Previous
Previous

John Lewis Menswear - A Day at The Races

Next
Next

John Lewis Menswear - Garden Party