For Mark’s Casualwear Winter 2022 we were asked to create video assets (social/digital) developed using the footage from 8 influencers, by cutting them into a cohesive story.

The goal was to communicate how Mark’s and Columbia provide the best gear to keep you warmer, dryer, safer, and comfortable, through the lens the “All Things Simple” platform.​

We worked with 8 influencers who produced content regarding Mark’s x Columbia, in their own tone and voice.

As we didn’t know what the influencers would be shooting or the style in which they would be shooting the footage we chose to ask the influencers a range of questions to guide what they were shooting. I then created a platform template for the footage to be dropped into and would fit alongside the supers on screen due to the questions we had asked the influencers.

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