Our objective was to raise awareness around categories available at Sport Chek during key moments (in this case Back to School/Sports) by showcasing the breadth of assortment and new arrivals for the entire family.

Q3 was all about how sport and active routines are key to helping us navigate this back-to-school transition with confidence.

As summer wound down, we aimed to inspire shoppers during this moment of change with fun, upbeat, and confident creative that encouraged them to bounce back – while solidifying Sport Chek as Canada's back-to-school destination for active essentials and top brands at every price point. 

Because whether they were heading off to school, trying out for a team, or just getting back to an active routine, Sport Chek has everything they need to start strong.