Gear up in Canada’s most trusted brands at Mark’s…

Our aim for the Mark’s Industrial S/S 2022, F/W 2022, S/S 2023 & F/W 2023 Campaigns was to protect Mark's position as Canada's top work retailer and drive consideration.

Mark's is Canada's most well-known workwear retailer and dominates the Canadian workwear market (industrial), seeing consistent increases throughout 2021, 2022 & 2023. Mark's aimed to continue to build on this momentum with a focus on assortment, brands and products, to increase awareness and consideration of the top- quality workwear brands available at Mark’s.

Our industrial multi-vendor campaign positioned Mark's as "Canada's Work Destination" by showcasing our unmatched selection of top-quality work brands. The campaigns focused on three industrial verticals: manufacturing, transportation, and construction.

For each seasonal campaign, we created an omni-channel creative strategy to highlight our key industrial brands and create strong ties between the Mark's brand and our industrial brands.