Creative, assured, approachable, genuine and inclusive…

The campaign objective for Vida by PADERNO was to develop product shots, primarily to be used for Flyer and Digital channels to drive awareness and consideration for the new Vida by PADERNO kitchen assortments.

For Paderno, as a well known brand we aimed to earn credibility in a new category and face fierce competitive national brands and retailers that have high brand awareness in this space or are destination retailers for this category. 

Within the creative we aimed to fuel people’s passion for cooking and enhancing those cooking moments. The creative is assured, approachable, genuine and inclusive because cooking is more than just a means to an end…