Cook & Dine. A lifestyle shoot for homeware collections…

John Lewis has a huge range of cook and dine products and decided to showcase these to customers online and instore in a more aspirational way than just simple product shots. The shots were placed into ranges and each range had its own concept and style. Then each concept had a food stylist to really make the imagery shine. The final result was a beautiful curation of inspirational lifestyle imagery that held the customers gaze and enticed them towards the collection.