Mark's is Canada's most well-known workwear retailer and dominates the Canadian workwear market (industrial), seeing consistent increases throughout Q3+4 of 2022. In 2023, Mark's aimed to continue to build on this momentum with a focus on assortment, brands and products, to increase awareness and consideration of the top- quality workwear brands available at Mark’s.

Our industrial multi-vendor campaign positioned Mark's as "Canada's Work Destination" by showcasing our unmatched selection of top-quality work brands.

The campaign focused on three industrial verticals: manufacturing, transportation, and construction.

For the campaign, we created an omni-channel creative strategy to highlight our key industrial brands and create strong ties between the Mark's brand and our industrial brands.