Atmosphere Intense Hiking 2024 - Concept & Art Direction
Hiking up above the clouds…
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Atmosphere carries all the technical gear to take your hikes farther this summer. The approach to our hiking shoot was to showcase talent in a rugged and scenic backdrop that allowed us to capture natural light while focusing on intense, technical hiking. Our talent were avid hikers who were used to varied terrain, inclines and longer multi-day treks. They were comfortable with intense hikes; scrambling up routes and navigating any trail from treed routes to ridges and everything in between.