For each product, Heinz likes to create their own recipes for customers to make at home. For the above shoot we were given a range of canned soups and the recipes that they were to be used in. I storyboarded each shot taken and sourced all backgrounds and props. On the day of the shoot I art directed and styled the props on set, working alongside the food stylist to make sure the recipes looked delicious! The imagery is fresh, light and inviting to the customer.