Directional Menswear and Accessories, which epitomise accessible luxury

Founded in 1989, Duchamp is a London-based luxury goods business initially specialised in men’s accessories, characterised by bold colours and flamboyant designs. The introduction of clothing in 2011 was a decisive moment for Duchamp, putting it on a path towards becoming a true lifestyle brand.

The name of the brand was inspired by the late artist Marcel Duchamp. He was a painter, sculptor, and avid chess player whose work is associated with Dadaism and conceptual art.

Today the brand still pays homage to its inspiration by a clever use of print and colouring techniques. There is a nod to chess, musical ideas and gentlemen’s games throughout the product.

This shoot was one of Duchamp’s first creative shoots showcasing their new clothing collection. Taking inspiration from their heritage of Marcel Duchamp and nods towards gentlemen’s games the concept was born. The lighting is moody and the model looks powerful and successful which reflects the lives and aspirations of men today.